A visiting European exhibitor first screened (date unknown) a selection of silent short films at the Victoria Public Hall in Madras. The films all featured non-fictional subjects; they were mostly photographed records of day-to-day events.
In Madras (now known as Chennai), the Electric Theatre was established for the screening of silent films. It was a favourite haunt of the British community in Madras. The theatre was shut down after a few years. This building is now part of the Post Office complex in Anna Salai. A Mr. Cohen built Lyric Theatre in the Mount Road area (now Anna Salai).This venue boasted a variety of events, including plays in English, Western classical music concerts, and ballroom dances. Silent films were also screened as an additional attraction. Samikannu Vincent, an employee of the South Indian Railways in Trichy, purchased a film projector and silent films from the Frenchman Du Pont and set up a business as film exhibitor. He erected tents for screening films. His tent cinema became popular and he travelled all over the state with his mobile unit. In later years, he produced talkies and also built a cinema in Coimbatore.
To celebrate the event of King George V's visit in 1909, a grand exhibition was organised in Madras. Its major attraction was the screening of short films accompanied by sound. A British company imported a Crone megaphone, made up of a film projector to which a gramophone with a disc containing prerecorded sound was linked, and both were run in unison, producing picture and sound simultaneously. However, there was no synched dialogue. Raghupathy Venkiah Naidu, a successful photographer, took over the equipment after the exhibition and set up a tent cinema near the Madras High Court. R. Venkiah, flush with funds, built in 1912 a permanent cinema in the Mount Road area named Gaiety. It was the first in Madras to screen films on a full-time basis. This theatre is still functioning, although under different ownership.
In tent cinemas, there were usually three classes of tickets: the floor, bench and, chair. The floor-ticket purchaser sat on sand to watch the movie, but he enjoyed certain advantages that other patrons did not. He could sit as he pleased, or he could turn over and take a short nap when the narrative was particularly dull and roll back again when the action was again to his liking—luxuries in which the upper class could never indulge.